It’s crucial to be in-the-know about the basic website optimization standards for 2021 and beyond when it comes to your business’s profitability online.

To accompany our previous blog, “The Top Website Optimization Mistakes You’re Making in 2021”, we here at wanted to outline the basic website optimization standards your website needs to be on par with in order to stand with the competition.

Prioritizing Mobile-First Indexing

The stats are in: over 55% of website traffic is generated via mobile devices, which means the onus is on you or your website developer to ensure that you are prioritizing mobile-first indexing.

This can be done by:

Speaking of your website’s loading speed, this, of course, continues to remain a core component of both your site’s conversions and its rankings on your search engine of choice. Aim to have your site load on all available platforms in under three seconds for best results.

Utilizing Schema Markups

Schema is defined as, “a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPS.”

Schema is one of the main factors that dictate your website’s relevancy score and engagement, all while bolstering its visibility on search engines. It is a snippet that can be attached to any web page that, when done correctly, displays a notable appearance on each page’s search results. Some of the most commonly-used schemas include products, recipes, events, articles, and FAQs.

Whether it be refreshing your existing website or creating one from scratch, part of’s process includes ensuring that SEO-centric components such as schemas are utilized to their full capability.

Ensuring That You Are Tracking All Essential Metrics

Metrics are the key to understanding your website’s current standing, identifying weak points, and improving its all-around functionality and conversion rate.

Instead of analyzing every available metric, it is advised to instead track on a monthly basis:

  • Your website’s bounce rate
  • Your website’s top landing pages
  • Your website’s existing keywords
  • Your website’s demographics
  • Your website’s average session duration

From looking at which pages bring in the most traffic, which pages visitors are on when they exit the site, how long the average user spends on your website, and your website’s overall bounce rate, you or your website developer can then go in to make adjustments accordingly. The goal? To work smarter, not harder. Fast and Affordable Websites Done Right, the First Time

Reach out to the team today to learn how to ensure that your business’s website adheres to the website optimization standards for 2021 and beyond.