#T2GO – the Blog

Useful and usable tools to build your business on and offline

The Best of B.C.’s Business Podcasts

The Best of B.C.’s Business Podcasts

Let’s face it: when business owners like us aren’t busy wading through the time-soup that 2020 has become due to COVID-19, we’re on the hunt for relevant educational content to keep us on top of our game. And many business owners’ content form of choice? Podcasts, of...

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SEO Strategy – Fishing for Backlinks

SEO Strategy – Fishing for Backlinks

What's a backlink, and why should you care? I used to go fishing in this little pond by my place. It was full of trout and bass, and with every cast I was pretty much guaranteed a trophy.  No matter what lure I used, I'd catch something. There might have been others...

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7 CEOs Putting Workers First  Amid COVID-19

7 CEOs Putting Workers First Amid COVID-19

When it comes to business, good news is scarce nowadays amid COVID-19— and although many of the local businesses we’ve worked with are giving back to both their workers and their community, today we’re taking a global look at the CEOs who are putting their workers...

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Meal Planning and Content Management

Meal Planning and Content Management

My family isn’t a big fan of spicy foods, so while everyone was out over this past weekend, I had an opportunity to make something tasty, just for me. I knew I had a jar left over from a two-pack of butter chicken curry from Costco. Yes, it’s a canned sauce, but it’s...

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Websites for solopreneurs – WeeWriter.ca

Websites for solopreneurs – WeeWriter.ca

You’ve probably read much from Emma Sloan, one of the talented contributors to T2Go – she’s done some fantastic articles for business owners looking for ways to build their brand: choosing keywords, social media automation, and creating great graphics for your social...

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Is Your Website ADA Compliant? It Should Be

Is Your Website ADA Compliant? It Should Be

Here are some of the things you should know about the Americans with Disability Act (ADA) and how it can affect your website. We’ll cover the importance of ADA compliance and why you need to comply. Should small businesses be concerned about ADA? The primary reason...

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Does your site look like it was built by your grandpa?

Does your site look like it was built by your grandpa?

Does this sound familiar? You launched your business a few years ago and focused on building your brand locally – meeting new people; going to networking events all over the city; putting up a simple website built by a friend-of-a-friend; investing in a few...

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Make the Most of Your Digital Advertising

Make the Most of Your Digital Advertising

How to Optimize Your Ad Spend and Boost Your ROASWritten by Emilie Syverson Advertising, as we know it today, has been around since the nineteenth century. But the landscape has changed dramatically. As internet use and access have skyrocketed, the advertising...

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Advertising Options for Small Businesses in Victoria, BC

Advertising Options for Small Businesses in Victoria, BC

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”Doing business is easy. Effectively advertising your business – notsomuch. When it comes to bringing new customers to your business, it’s hard to figure out the best, most...

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