What’s a backlink, and why should you care?
Fast forward a few years, and the pond is now packed with people trying to catch the same fish. The fish have gotten smarter, too. They aren’t tempted by just any old lure – they need the right smell, the right colour, and the right timing to be tempted to check out my line, and that still isn’t enough to reliably hook one. Now, you need to have multiple lines in various parts of the pond to have a realistic and reliable chance at bringing enough home to feed the family.
Backlinks are essentially your fishing lines in the internet pond.
You can have the best article in the world, but if nobody sees it, nobody will share it. In the early days of your content strategy, much of your content isn’t going to get the link-love it deserves, but it’s important to keep creating as the work you do today will help grow your business tomorrow, next month, and next year. And when you’ve expanded your audience and built your site’s reputation, you’ll find it’s far easier to get backlinks because you are the authority in your space. So how do you get backlinks when you’re getting started? Create, promote, and share what you’re posting today, and follow some of these tips from SEO-expert Julian Goldie to learn how to improve your ranking without backlinks.
Adding this to your content strategy today will help you build a boatload of backlinks, which will help your business next week, next month, and next year. You don’t have to do it yourself – give us a call, we can help.