So, you’re either just getting started with SEO or are looking for a way to focus your digital
marketing efforts. Well, you’re in the right place: keep reading for a clear, concise, one-stop overview of what Google My Business is, how to best set it up, and a few examples of businesses using it right.
What is GMB?
To start, Google My Business is a free resource that allows you to manage how your business appears on both Google Search and Google Maps. The tool gives business owners and digital marketers the ability to:
- add the business name, location, and hours
- create photo galleries of your products/services/team
- view and respond to customer reviews
- learn how and where your audience is searching for you.
Why are those functions—especially location-oriented functions— important for your business? Well, it’s been statistically proven that one in two people who search Google locally (as in, people who search “Plumbers near me” or “Repairmen in my city”) visit a business that very same day, meaning it’s vital to gaining and retaining your customer base that the information about your business is as visible, accurate, and complete as possible.
How Do I Set Up GMB?
Setting up GMB is a fast four-step process: Create & Claim, Verify, Optimize, and Download.
How do you verify your business for GMB? Well, depending on the type of business you have, you may have five options to verify your business: postcard verification, phone verification, email verification, instant verification, and bulk verification.
Examples of GMB Optimization
Seeking some visual examples to model your own GMB account? I completely understand—which is why we’ve detailed three to help you get started.
The more complete your information is, the more likely it is that the potential customer will come to you, so stay ahead of the competition with a fantastic GMB page.
Call us to set up your Google My Business page
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