Small Business Spotlight Series: Salon Felice

Small Business Spotlight Series: Salon Felice

Embrace your style at Salon Felice.

Since its opening 35 years ago, Salon Felice quickly established itself as one of Greater Victoria’s go-to salons for quality hair and cosmetics services. 

“It’s gone well for us,” Felice says. “We were named Beauty Salon of the Year back in 2019. I’ve been in the industry for over 35 years now and am at the stage where running one business well is more than enough; I used to run three others, which were in Broadmead Village, Nanaimo, and Sidney, but am now focusing solely on Salon Felice.”

Salon Felice Uptown. Developed From a Deep Love of High-Quality Fashion, Hair, and Cosmetics

Having grown up in Lake Cowichan, Felice first worked at a nearby mill while in his late teens. However, his love for fashion, hair, and cosmetics soon became a career-focused passion: he chose to attend hair school when he was 20 and, from there, made his way daily from Lake Cowichan to Victoria by bus to complete his classes.

“I thought that the hair industry would be glamorous,” Felice says wryly. “And it was: we used to wear a shirt and tie whenever we did hair back in the day. I started working for a couple of hairdressers early on and after a while, one of them asked me if I wanted to officially go into business with him as a co-owner, which is the story of how I started my first business in Victoria.”

After running Salon Felice in Broadmead Village for 25 years, Felice opened Salon Felice 10 years ago at Uptown Mall, which became the sole location for his various hair and cosmetics services.

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100% Vegan and Customized Treatments at Salon Felice

Salon Felice’s preferred brand is  Aveda: a professional beauty line that features wholly vegan high-performance hair, skin, and body care products. That means that each and every treatment received at Salon Felice is fully cruelty-free and certified organic.

Felice initially made the switch in the late 90s when, after learning about Aveda during a visit to New York, he came back and promptly converted Salon Felice from a multi-line location to an Aveda Concept Salon. He says that he wanted to use only the best products on himself, his clients, and, at the time, his young children. “To be used by our stylists, products have to be high-performance and environmentally friendly,” says Felice. “Facial products, shampoos, conditioners… they all have to perform well and do what they promise to.”

During the spring and summer, colour and balayage treatments are clients’ #1 go-to on average. “Any type of colour or formula that you need, Salon Felice can do,” he says. “All of our colours are mixed especially for you and your specific hair needs.”

“I thought that the hair industry would be glamorous. And it was: we used to wear a shirt and tie whenever we did hair back in the day. I started working for a couple of hairdressers early on and after a while, one of them asked me if I wanted to officially go into business with him as a co-owner, which is the story of how I started my first business in Victoria.”

Felice Iorio

Owner , SalonFelice Uptown

The Summer 2021 Feature at Salon Felice? Expert Microblading Sessions

On top of their complementary add-on services such as hot towels, Aveda tea, makeup touch-ups, and scalp massages (all of which are planned to make a swift return after COVID-19 measures have been lifted), Salon Felice has rolled out a brand-new service just in time for summer: expert microblading sessions.

“We just started doing microblading for eyebrows,” Felice says. “We have a specialist from Vancouver who comes over to conduct our sessions. She is one of the best in the field that I’ve ever seen.”

Book a visit with them to enjoy 10% off of your next microblading service. Don’t need your eyebrows touched up? Don’t worry: between Salon Felice’s periodic events and promotions such as Earth Month, Friends and Family Days, and the occasional 20% off specific services or products, following them on Instagram and Facebook is guaranteed to help you stay in-the-know about a special you’ll be excited about.

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